Job Description

Job Description

We are seeking a highly organized and creative Events and Marketing Coordinator to join our team. In this role, you will be responsible for planning, coordinating, and executing online/in-person college and university fairs and marketing initiatives to promote our brand, engage our target audience (i.e. high school counsellors and students/families), and drive growth.

Responsibilities:

Event Planning and Execution:

• Plan, coordinate, and execute a wide range of events, including conferences, workshops, trade shows, webinars, and promotional events.
• Manage all event logistics, including venue selection, vendor negotiation, catering, audiovisual equipment, and on-site event management.
• Develop event timelines, budgets, and marketing plans to ensure successful event execution.
• Coordinate with internal teams, external vendors, and sponsors to ensure seamless event delivery.
• Evaluate event success and provide recommendations for future improvements.

Marketing Support:

• Assist in the development and implementation of marketing strategies to promote events and other company initiatives.
• Create marketing materials, including email campaigns, social media content, brochures, and website updates.
• Manage social media accounts and online communities to engage with target audiences and promote events.
• Coordinate and track marketing campaigns and analyze results.
• Maintain and update the company's website and other digital platforms.

Qualifications:

• Bachelor's degree in marketing, communications, public relations, or a related field.
• 1-3 years of experience in event planning and marketing coordination.
• Strong organizational and project management skills.
• Excellent written and verbal communication skills.
• Experience with social media management tools and digital marketing platforms.
• Ability to work independently and as part of a team.
• Flexibility to work evenings and weekends as required for events.
• Creative thinking and problem-solving skills.
• Strong attention to detail and ability to manage multiple projects simultaneously.

Preferred Skills:

• Experience with CRM software (e.g., HubSpot) and email marketing platforms (e.g., Mailchimp).
• Experience using Canva and other graphic design software (e.g., Adobe Creative Suite).
• Event planning certification or relevant training.

Benefits:

• Competitive Pay/Bonus
• WFH Available
• Flexible Hours
• Travel Opportunities
• Unlimited Sick/Vacation Days
• FUN environment

To Apply:

Please submit your resume and cover letter to info@collegetrackr.com. In your cover letter, please highlight your event planning and marketing experience, and explain why you are a good fit for this position.

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