Job Description

Overview

Hawke was founded on the idea that every modern business needs a CMO-level expert to lead digital marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. Were shifting the agency paradigm by putting client success ahead of our own. Weve been featured in Forbes, Entrepreneur, INC, Business Insider, and CNN, and we can boast clients such as Red Bull, Verizon, Evite (and many, many more). We work hard and collaborate to create our dynamic culture.

Job Summary

Reporting to Sr. Manager and Director of Paid Social the Manager, Paid Social loves diving into data and is an analyst at heart, knows how to transform recommendations and solutions into ROI-positive campaigns.

Responsibilities

• Support the day-to-day account management of Paid Social clients and take full ownership of all activities.
• Develop, execute, and manage day to day Facebook/Instagram and other social platforms strategy, tactics, & execution.
• Responsible for all client deliverables, campaign performance and reporting.
• Must be comfortable regularly communicating with clients over the phone and video calls.
• Demonstrate knowledge of direct response/ecommerce paid social media execution strategies & tactics.
• Solid knowledge of direct response, ROI, ROAS and CPA paid social media metrics, Google Analytics, marketing data trends, & insights.
• Have an understanding of the complete marketing picture, how all channels and forms of communication drive a clients business.
• Must understand the role of Facebook/Instagram in terms of marketing mix.

Job Skills

• Advanced knowledge of Facebook Ads Interface and other social platforms.
• 2-3 years of experience in a Paid Social or Paid Media related position
• Highly experienced in retargeting strategies and tactics.
• Ability to work both independently and in a team environment.
• Impeccable time management skills, including the ability to handle multiple direct reports, projects and ongoing operational tasks, while effectively managing changing internal and client-facing priorities. Highly experienced with audience segmentation, messaging, flighting and budgeting.
• Understands and can teach the importance of Facebook pixel placement and placing/QA'ing all standard conversion events.
• Can execute on and teach manual bidding for conversions and standard events, ad fatigue and refresh, and general account/campaign optimization.
• Positive, "can-do" and "will-do" attitude when working with clients and internal partners.
• Approaches all challenges as new learning and growth opportunities, with a solution-oriented mindset.
• Makes novel and innovative contributions to refine and improve channel on-boarding & launch processes based on new platforms and media/market trends, executions, ideologies, etc.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Other

Industries

Advertising Services

Job Tags

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