Job Description

Tropical Vibes & Impacting Lives!

You feel it the moment you walk in. There's more than vibrant colors, a tropical theme and happy children. There's something different, something extraordinary. Something truly GOLDEN. It's passion. Not just a passion for kids or a passion for swimmingit's a special passion for changing even saving lives, by being a part of kids learning to swim.

When you work at Goldfish, you're not just an employee. You're a part of something bigger. You're making an impact; a splash in the lives of the children in your community. You're an integral part of a team, working together to move forward a mission. You're also making waves in your future, learning life lessons in and out of the pool through mentorship, leadership and passion. At Goldfish, it's more than a job - it's an endless pool of possibilities, opportunities and life-changing moments!

Making Waves with Passion, Purpose & Core Values!

At Goldfish, our core values are at the heart of everything we do, and behind every decision that we make. To us, these values are more than just words - they're embraced with purpose in our everyday lives, and what allows us to make a splash in our community, and in the lives of our members and our team!

We go above and beyond with every detail to create a GOLDEN Experience!

We believe in nurturing a culture that provides WOW! Customer Service

We do the right things, make the right decisions and treat people with Integrity Compassion Trust

We meet and exceed expectations so you see Extraordinary Results

We make a big deal about life's accomplishments by remembering to Celebrate!

As Marketing Assistant, you will support a 3 school franchise group: 2 locations in-person (Gaithersburg and Rockville, MD) and 1 location remotely (Centereach, NY). You will work closely with senior leadership to own lead generation, ensure a Golden Experience is provided at all points of the customer journey, and act as an ambassador for water safety in the communities we serve! This role will require approximately 20-30hrs per week, with opportunities for advancement for the right candidate as the franchise continues to expand.

Job Benefits:

• Paid training
• Free swim lessons for your immediate family (after 3 months of employment)
• SIMPLE IRA matching

Position Requirements:

• Flexible Availability: Able to work a mix of mornings, evenings, and weekends.
• High-Energy & Positive Attitude: Creates a fun, engaging environment for families and teammates.
• Self-Starter: Proactive, organized, and able to manage time independently.
• Detail-Oriented: Produces polished marketing materials while adhering to brand guidelines.
• Strong Communicator: Comfortable interacting with children, parents, and community partners.
• Community-Focused: Genuinely enjoys working with families and building local connections.
• Background Check Required: Must successfully complete background screening during onboarding.

Duties and Responsibilities:

• Community Engagement & Events
• Represent Goldfish Swim School in the community and promote water safety.
• Identify and coordinate participation in local events and partnerships.
• Manage the events calendar and execute in-school and external events.
• Maintain and organize marketing materials and event collateral.
• Digital Marketing & Communications
• Develop and distribute email campaigns for current members and prospective leads.
• Maintain and update sales templates and school websites seasonally.
• Oversee social media content calendars, monitor engagement, and coordinate influencer collaborations.
• Track and analyze digital performance metrics across platforms.
• CRM & Lead Management
• Manage CRM (Salesforce) to track and convert leads.
• Collaborate with schools on campaign creation and lead flow processes.
• Maintain sales scripts and audit call performance for quality assurance.
• Manage messaging platforms (e.g., Podium) for call and texting campaigns.
• Market Research & Reporting
• Conduct competitive analysis and maintain local market insights.
• Compile and analyze key performance data for regular reporting.
• Keep marketing documents and contact databases updated across locations.

Education/Experience:

• One or more years experience in marketing or related field.
• High school diploma or GED is required.
• Bachelor's degree or higher preferred.

Work Environment:

• Hybrid working - 2-3 days in school/at events, 1-2 days per week from home
• While performing this job, the employee is regularly exposed to heat and humidity (pool area).
• Noise level is usually moderate.

Compensation: $22.00 - $24.00 per hour

Goldfish Swim School

Job Tags

Hourly pay, Local area, Immediate start, Remote work, Flexible hours, Weekend work, Day shift, Afternoon shift, 2 days per week, 1 day per week,

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