Job Description

Job Responsibilities

• Lead content marketing and community building initiatives: Create high-quality, user-centric content (e.g., tutorials, use cases, thought leadership) tailored to North American audiences; build and nurture active user communities to foster brand loyalty and word-of-mouth.
• Manage multi-channel marketing campaigns (including but not limited to social media, search, influencer partnerships, and performance marketing). Optimize channel mix and budget allocation to maximize ROI.
• Lead and mentor the marketing team (as the team scales). Establish clear goals, workflows, and performance metrics to ensure the team delivers high-impact results.
• Track and report on marketing KPIs (e.g., user acquisition cost, conversion rate, engagement rate). Continuously iterate on strategies based on data-driven insights to improve performance.

Job Requirements

• Deep expertise in content marketing, community management, and multi-channel marketing. Demonstrated success in building and executing strategies that drive user growth and engagement.
• Strong North American market expertise: In-depth understanding of local user behaviors, cultural trends, marketing channels, and regulatory requirements. Experience in localizing products/marketing for North American audiences is mandatory.
• Excellent crossfunctional collaboration skills: Ability to work closely with product, design, and engineering teams to align marketing efforts with product development and localization goals.
• Strong leadership, strategic thinking, and problemsolving abilities. Capable of leading a team in a fastpaced, startup environment.
• Exceptional written and verbal communication skills in English (native or nearnative proficiency). Chinese speakers are preferred.

Preferred Qualifications

• Prior experience leading marketing teams in SanFrancisco or other major North American tech hubs.
• A track record of launching consumer tech products successfully in the North American market.
• Experience with performance marketing tools (e.g., Google Ads, Meta Ads) and analytics platforms (e.g., Google Analytics, Mixpanel).
• Authorization to work in the US.

Location: Base in SanFrancisco, CA (USA), or willingness to travel to the SanFrancisco office regularly. Exceptionally qualified candidates may negotiate remote work arrangements.

Seniority level

MidSenior level

Employment type

Fulltime

Job function

Marketing

Industries

Technology, Information and Media and Internet Marketplace Platforms

Job Tags

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