Job Description
Job Summary The Social Media Manager is responsible for growing brand reach and follower engagement through social media channels, as well as supporting traffic to stores and ecomm. This role delivers on company initiatives, brand goals and product priorities through compelling content plans, effective social strategies and comprehensive, thoughtful programming. The Social Media Manager collaborates with the broader Commercial Strategy team to identify content opportunities, align on campaign plans and then implements the agreed upon approach across all brand social media accounts.
What You Do • Create account schedules that deliver on commercial strategy objectives and manage all the needed assets, copy and links to hit deadlines.
• Generate, edit, publish and launch social media campaigns and monitor accounts daily.
• Monitor and analyze overall social performance along with individual campaign performance. Generate reporting and analyze weekly. Deliver analysis to broader team with recommended actions to drive results.
• Manage and own responsibility of brand presence on social media. Actively engage with customers and followers through comments on owned feeds and other brand relevant feeds.
• Ownership of the look and feel of social accounts in alignment with brand style guide standards and commercial strategy priorities.
• Responsible for delivering recommendations for social media strategies that are informed by data analysis, expertise on emerging social media trends, current technologies, design tools and applications.
• Recommend and implement new features to develop brand awareness, like giveaways, collabs and follower prompts.
• Deliver the 360 customer experience by providing social media prompts to the field that align with Store Operations objectives and overall commercial strategy.
• Guide field team's social media experience with social media guidelines, best practices, weekly prompts and account support.
• Discover effective UGC to repurpose and manage permissions.
• Build, curate, and maintain social media asset galleries and analyze the productivity of each collection.
• Drive results with data-informed strategies as identified through regular analysis.
• Communicate effectively to all stakeholders, including Commercial Strategy, related work centers and leadership.
• Proactively build a positive brand image. Monitor community sentiment and respond as needed to maintain a positive atmosphere.
• Other duties as assigned.
Knowledge & Experience • Creative problem solver and analytical thinker.
• Strong cross-functional collaboration and communication skills.
• Highly motivated, self-starter who can thrive in a matrixed environment.
• Excellent time-management and organization skills.
• Excellent copywriting skills
• Eye for compelling, on-brand content.
• Clear understanding of the social media landscape.
• Experience as a social media manager or a similar role 1 - 2 years
• Experience in creating social media strategies
• Knowledge of best practices for social media platforms such as Facebook, Instagram, LinkedIn, Pinterest, etc.
• Strong understanding of the brand, products and store experience.
An employee in this position can expect a starting rate of $50,000 annually, depending on experience, seniority, geographic location, and other factors permitted by law.
This is an onsite role, based in Chicago.
EEO Statement As an Affirmative Action Employer, Barnes & Noble hires qualified people to work for its Paper Source subsidiary to perform the many tasks necessary for the success of our business and is committed to diversity in the workplace. An essential part of this policy is providing equal employment opportunity for all. All employment practices and decisions-including those involving application procedures, recruitment or recruitment advertising, hiring, placement, job assignment, transfer, promotion, demotion, training, rates of pay or other forms of compensation, benefits, discipline, leave of absence, layoff, recall, termination and general treatment during employment-will be conducted without regard to age, race, color, ancestry, national origin, citizenship status, military or veteran status, religion, creed, disability, sex, sexual orientation, marital status, medical condition as defined by applicable law, genetic information, gender, gender identity, gender expression (including transgender status), hairstyle, height and/or weight, pregnancy, childbirth and related medical conditions, reproductive health decisions, or any other self-identified, perceived or actual characteristic protected by applicable federal, state, or local laws and ordinances.
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